Red Nation Celebration Institute, the longest-standing Native women-led Indigenous media, arts, and cultural nonprofit enterprise in the history of the entertainment industry. Serving over 575 Native Nations in the U.S. and a total of 1,200 globally. Headquartered in Los Angeles, with an additional office in Santa Fe, New Mexico, RNCI continues to drive meaningful representation and visibility for Native and Indigenous voices in media and the arts.
Founded and created by Joanelle Romero in 1995 and led by Native and Indigenous peoples. RNCI’s mission is to break barriers of racism by creating systemic change through film television in all media in order to eliminate American Indian stereotypes. Our vision for the future of cinema and the arts is one in which Native Indigenous perspectives are authentically pictured, recognized, and valued in a way that promotes strong authentic Native identities, economic outcomes, equity, and wellness for our Indigenous communities.



Since its founding in Santa Fe during Indian Market in 1995, the Red Nation Celebration Institute (RNCI) has launched pioneering programs, events, and industry initiatives that have helped elevate Native Indigenous voices and expand opportunities in film, television, media, arts, and entertainment. The following milestones represent many of the historic firsts introduced by RNCI that have contributed to the growth and evolution of Indian Market and Native Indigenous creative industries.